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Company Brain for Consumer Goods

Your product is everywhere. Your data is nowhere.

Sell-out by channel, trade spend, specs, registrations and distributor contracts live in other companies’ systems. Strattum resolves all of it as one product and serves that context to the AI your teams already use.

Better portfolio decisions, with the right context

See what trade spend actually bought

Investment, volume and margin read together by channel. When volume rises and margin does not follow, the reason arrives tied to the agreement that caused it.

One SKU across every system

The ERP code, the retailer’s barcode, the e-commerce name and the supplier spec resolved as the same product. The question stops depending on which system someone opened.

The field team with the right spec in hand

Label claims, registrations, the current price list and the category argument become on-demand answers, instead of a PDF someone posted to the group in March.

Four everyday questions,
and the answer with its source attached.

Each of them today ends in an email to regulatory, a spreadsheet consolidated by hand, or a call to the distributor.

Case 01 · Claims and regulatory

What the label may say, today

The spec sits with R&D, the registration with regulatory, the artwork with the agency, and the rule changed at the last revision of the standard. Marketing gets all four as one answer, with the clause quoted.

  • Spec, registration and standard in one context
  • The version quoted is the one in force on the artwork date
  • The same answer for marketing, trade and legal
Case 02 · Distributor and contract

The dispute settled before the call

What was ordered, what was delivered and what the contract allows arrive together, with the discount negotiated for that distributor. Sales opens the conversation knowing who is right.

  • Order, delivery and contract resolved as one case
  • The negotiated term appears beside the standard rule
  • Fewer invoice disputes and fewer wrong credits
Case 03 · Trade and sell-out

The promotion that moved volume without moving margin

Sell-in, sell-out, spend and margin read together by channel. When volume rises and margin falls, the cause arrives tied to the agreement that produced it.

  • Sell-in, sell-out, spend and margin in one context
  • The deviation is pointed at as soon as it appears
  • Every number carries the system it came from
Case 04 · Field team

The portfolio in the head of someone who just joined

Categories, the selling argument, the current price list and what may be promised at the point of sale. What is a ride-along today becomes an on-demand answer, drawn from material the company has already produced.

  • Assembled from the category material in force
  • Serves outsourced teams without consuming the supervisor
  • Every item points back to the document it came from

Frequently asked questions

How does this work if the sales data sits with the retailer and not with me?

Strattum reads what reaches you: sell-out sent by distributors, chain reports, EDI, partner files and whatever is already in your ERP. The gain is not obtaining new data, it is resolving what arrives in different shapes as the same product and the same channel, which today is done by hand in a spreadsheet.

The same product has a different code in every system. How do you handle that?

That is exactly what the Memory Graph is for: the ERP code, the barcode, the e-commerce name and the supplier spec become one product with several identifiers. The resolution is built with your team at the start of the project and stays versioned, so you can audit why two codes were treated as the same thing.

Can this be used for label claims, given the regulatory exposure?

The answer always arrives with the source and with the version of the document in force on the date that matters. It does not replace regulatory approval: it shortens the path to it, because the lab report, the standard and the artwork arrive together instead of becoming three emails.

Does Strattum replace my ERP or my trade system?

No. Strattum is the layer between those systems and the AI. They remain the system of record. What changes is that the product, the channel and the contract get resolved as one thing when someone asks.

How is this different from plugging in Copilot or a custom GPT?

A generic assistant answers from whatever it can search. What is missing is not the model, it is the context: which code belongs to which product, which amendment applied in that quarter, what the user is entitled to see. Strattum builds that layer once and serves any model, including the assistant you already have.

Where does the data live?

Inside your cloud. The entire platform is deployed in your infrastructure: AWS, Azure, GCP, OCI or on-prem. Strattum has no runtime access to the data, and your records, credentials, keys and network access never leave it.

Bring the company context
to the whole portfolio.